Our Story

Our Story

Living Longer.
Living Better.

Living well for longer is the next challenge.

A note from RS team

You’ve spent years making sure everyone else ate on time. Food packed. Rotis made. Snacks stocked.

Somewhere along the way, your body quietly started asking for a little more — more protein, more fibre, a little less sugar.

You don’t need a new diet for that. You need the food you already love to keep up with you.

That’s why we started Right Shift.

Your everyday food, adds up.

We don’t always think about nutrition when we think about everyday food.

We think about what’s familiar. What’s convenient. What tastes good.

But what we eat regularly adds up in the long run.

A Right Shift for every part of your day.

  • 1:30 PM

    Bring added goodness to the lunch table.

  • 4:00 PM

    Give your 4 PM crunch an upgrade.

  • 8:00 AM

    Start the day with a little more.

As the body changes, nutritional needs can change too.

Protein, fiber and essential nutrients play important role in maintaining health, muscle, digestion and everyday functioning.

A bowl of everyday food beside a bowl made with Right Shift
  • More Protein
  • More Fiber
  • Essential Nutrients

Start with one shift.

Right Shift exists to make better nutrition easier to bring into everyday eating.

Why RightShift?

  • Start with the familiarNamkeen. Cookies. Chips. Ghee. Atta.
  • Get what your body needsProtein. Fibre. Essential nutrients.
  • Keep what you loveTaste. Convenience. Familiarity.
Add a video or a poster in the theme editor.

Our motto?Make everyday food count.

Right Shift exists to make better nutrition easier to bring into everyday eating.

The Right Shift Philosophy

  1. 01. Start with familiar

    Your favorite everyday foods

    • Oats
    • Atta
    • Cookies
    • Namkeen

  2. 02. Add what matters

    Boosted with natural goodness

    • Protein
    • Fibre
    • Essential nutrients

  3. 03. Ctrl + Alt + Del

    Swap the bad, keep the good

From the house of ITC

  • Deep Food Expertise
  • Farm-to-Fork capabilities
  • 400+ Scientists
  • Consumer Love

Now your turn.

Ready to make your Right Shift?

Same food you love. A little more of what matters.

Not sure? Take the health checkExplore Shift Shop